The theme of Connectivity speaks to all aspects of the Blackstone Waterhouse Business; from drawing from a breadth of experience to pioneer fresh solutions, to building strength in partnerships and delivering seamless end-to-end service.

The Apex device is drawn from the distinctive 'A' of the brand's logotype and represents the moment of intersection between two points, bringing to life the brand's overarching proposition of 'Connectivity'.

To develop this theme, we applied ‘Connectivity’ as a core corridor for communications and stretch across applications:

Connecting integrated delivery with collaborative partnerships Connecting breadth of experience with agile thinking Connecting depth of experience with innovation
Connecting sharp focus with broad thinking
Connecting integrated delivery with strength of partnerships Connecting a drive for challenge with a proven track record

The brand was applied across signage, stationery and a refreshed corporate website.