Professional Experience

Ingrid is a brand and communications specialist with 20 years’ experience shaping some of Australia's most cherished and admired brands, including Qantas Airways, Macquarie Bank, The Star, Lendlease, Carriageworks, The Victorian Opera, Gelatissimo, Lee Jeans, Wrangler and Portmans.

2015 - Present Freelance Copywriter & Brand Strategist

Awards & Accolades
2022 AGDA Finalist - Writing for Design
2022 AGDA Finalist - Brand Tone of Voice System
2022 AGDA Finalist - Brand Expression - Voice
2022 AGDA Finalist - Brand Books & Guidelines

Creative Agency Clients:
Houston Group
Studio Ongarato
Collider
Toast Creative
Mint Partners
All About Content
Motto Communications
Assemble Group

Private Clients:
The Brandenburg Orchestra, Great Barrier Reef Arena, Amber Tiles, The Ville Resort, Nautilus Aviation, Orpheus Island Lodge, The Star Resorts, Tribe Breweries, Facto, Pulse Software, DX Solutions, The Pacific Club Bondi Beach, Northern Escape Collection, Daintree Ecolodge, Mt. Mulligan Station, The Tea Room QVB, Fashion Alta Moda, Blackstone Waterhouse Lawyers, Integrate Legal, The Kooples, J Group.

Brand Agency Experience:
2015 - current Toohey Creative, Sydney
2012 - current Houston Group, Sydney
2011 - 2012 Frost, Sydney
2008 - 2011 Moon Communications, Melbourne-Sydney
2007 - 2008 Spin Communications, Melbourne-Sydney
2004 - 2007 Richard Blackman Design, Melbourne