The DX Solutions brand identity, website and marketing services was all about changing the conversation around DX’s outdated ‘Bodyshop’ reputation to that of Australia’s leading ICT/QA service provider: solving problems, providing solutions and managing outcomes.

To reposition DX Solutions as the enterprise with the reputation agility, dynamism and expertise we have earned and deserve, DX engaged Ingrid and her creative team to collaboratively shape the DX identity.

Over the course of a year we reviewed and considered various logos until we found our fit, and landed
on the brand vision that could truly support the repositioning of DX as the major player with the technical strength, depth and determination to back it up.

“What we recognised most in our immersion across the DX business was not only the technical aspects of the DX delivery, but the level of service, teamwork and humanity that exists across the team. In addition to creating an identity that galvanised DX’s technical strengths, our goal is to establish the mechanisms to thread through the people and stories that truly makes DX what it is.”

– Ingrid Vickery, Brand Developer.

The new-look DX logo was all about shaking off the tired, bland, non-descript DX of the past to step into the future with a renewed sense of energy, dynamism and purpose.

The new DX logo was crafted to capture the essence of future-forward innovation, agility, speed and efficiency to visually represent the team’s strengths as a business, and to remind them every day of who they are, and what they can be.