What is the ultimate vision of success for the Great Barrier Reef Arena precinct?
What could it truly stand for, and represent?
Wht are we striving to create for this place?

“TO INSPIRE GREATNESS”

Greatness in people, greatness in outcomes, greatness in impact.

With a shared understanding of the Great Barrier Reef Arena as a place to witness, inspire and strive for greatness, we positioned the brand a celebration of human potential: a place that believes in the best in people; a place to dare to be great, to dream big, and to set the benchmark for being our best, as an individual, a team, a community, a region.

It’s a place to teach Mackay’s kids the valuable lessons—to celebrate the wins, the losses, and the value of teamwork. It’s a place to cultivate small acts of ‘everyday greatness’ such as being of service to others, sportsmanship and taking pride in one’s work.

A place to come together to celebrate, cheer, and bask in greatness beyond the limits of our imagination; a place that creates great outcomes, and in turn great impact.

Bringing the Great Barrier Reef Arena brand has been a humbling privilege. We look forward to seeing the GBRA inspire greatness for generations to come!