Hope Hospitality Foundation was born to spread hope. Having begun service during the uncertain and challenging months of 2020 following fires, floods and everything in between, Hope Hospitality Foundation launched to provide nutritious, wholesome meals to those who need it.

Founded by celebrity chef Neil Perry, Hope Hospitality Foundation draws from years of chef experience to prepare heart-warmingly delicious, nourishing meals for organisations on our social frontlines.

Houston’s copywriting brief was to support and propel the organisation’s ambitious mission with a brand to connect with partners, donors and diners, filling even more plates with quality meals for Australia’s most vulnerable people.

Inspiration from the organisation’s simple mission to ‘provide hope one dish at a time’ translated into a dynamic, energetic, positive, confident identity and tone of voice.

In the spirit of the organisation’s mission, every aspect of the brand’s messaging and documentation was a celebration of optimism and generosity through design, layout and messaging.