Tribe came to me as an independent contract brewery with a desire to take on the big players; the capability and scale to succeed; and the thirst to do it differently.

As such the Tribe brand needed a voice and an identity to tell its story, and engage independent artisan brewers and major corporates alike.

Our brief was to develop Tribe’s brand identity, tone of voice, brand blueprint, corporate sales presenter to authentically represent the team’s attitude and intent, while establishing scale and credibility with highly discerning and opposing audiences, while staying true to their core mission and beliefs.

To add texture and attitude to the brand, we developed a series of brand graphics produced in collaboration with internationally acclaimed illustrator for environmental fitout and branded merchandise.