Multi-restaurant and function venue operator Grand Pacific Group engaged Toohey Creative to launch the Yes Chef! brand in record time, to create a home dining solution in response to rapidly implemented home isolation regulations. To answer the need of Sydney couples and families seeking home delivered meals, Yes Chef! redeployed its kitchen talent to create a range of premium ‘heat and eat’ signature dishes and family favourites; providing comfort, convenience and just a little decadence during unprecedently challenging times.

The positive, personality-fuelled brand identity comprised of an oversized logo mark, a warming and appetite-inducing colour palette of chilli red and deep aubergine supported by a vintage illustration style for added charm.

Using a vintage-inspired typeface Ivar Display Condensed Extra Bold complements creates a homely yet sophisticated reaction to the premium product line. A vibrant colour palette and quirky tone of voice ensures cut-through via social media, digital marketing and packaging collateral alike.